How do you create innovative and groundbreaking ideas, but most importantly how do you implement them and make them happen? In a constantly changing world is the conjunction of ideas from different backgrounds, industries and cultures what drives innovation. At least this is what Frans Johansson the author of The Medici Effect praises and explain on his bestseller book.
The best chance to break new ground is through diversity. “When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas” Johansson says. All new ideas are really combinations of existing ideas, he says but not all creative ideas are equally created. And if ideas are unlikely related, far apart or unpredictable there might be a good chance of potential success.
But why is this useful for innovators? The reason according to Johansson is that innovators generate and execute far more ideas. The single strongest correlation to innovative success is the number of ideas that you try to come up with and then try to make them happen. In this cases, there is a higher likelihood of breaking new ground and even though we might think that we know what will work out, predictable path to success does not exist. Google, Richard Branson, Picasso, Einstein are just examples on how when you experiment and pursue new ideas – eventually you will fail- but you also might increase your chances to succeed.
Frans Johansson has addressed audiences around the world speaking to the world’s leading organizations on topics around innovation, diversity, inclusion economic development and speed of change. His talks are known for inspiring leadership into action and catalyzing change. Mr. Johansson has also contributed to the field of innovation, specifically in the area of intersectional innovation, which promotes would-be innovators and creative thinkers to combine concepts and insights from diverse industries, disciplines and cultures to find new, groundbreaking ideas.
Within his book the author explains the intersection—a place where ideas and concepts from diverse industries, cultures, departments, and disciplines collide, ultimately igniting an explosion of ideas leading to extraordinary innovations. Breakthrough ideas are most often “intersectional” and occur when we bring concepts from one field into a new, unfamiliar territory.
The Medici Effect is the definitive book on how diversity drives innovation and its influence around the world keeps accelerating. And you have the opportunity to listen to Frans Johansson’s insights at TQ on September 25th! Wish to participate in this exciting event? Click here to get your FREE ticket!