At this juncture there was definitely a will to create a platform that would give local entrepreneurs not only a voice, but international visibility. However, we wanted the value proposition to go even deeper, and find a purpose to the site that didn’t overlap other blogs and storytelling devices. This is when TechQuartier’s roots in academia came into play.
TQ was born out of an academic context, with TU Darmstadt and Goethe University as founding members. Both the active co-directors, Dr. Sebastian Schaefer and Dr. Thomas Funke, are entrepreneurs who have also evolved in academic contexts, having either taught entrepreneurship or managed it as part of a university incubator. This makes the importance of data-driven research and fact-based analyses and priority in how we want to help startups. Going beyond the anecdotal is anchored in our DNA.
Another crucial element of the Masterplan was the benchmarking of our ecosystem against international equivalents, something which was conducted mainly through the partnership with Startup Genome. After two years of participation in the Global Startup Ecosystem Report, numerous surveys and data collection took place. We amassed a lot of data and thought : what is the point in having all those figures if a) we do not extract insights from it and 2) if we don’t share it.
And so it is this will to give the Frankfurt startup community a voice and a platform where its successes could be showcased, combined with TechQuartier‘s vantage point at the core of the ecosystem and its belief in data and research, that really helped shape the editorial mission behind TechObserver.